For Northern Japan?

Tonight (Tuesday) I went to the store after karate, as always. I slowly made my way through the aisles, picking out some fruit, tofu, and a few other things. I made my way over to the dairy section and saw this card covering up the prices for certain items that were no longer stocked on the shelf.
At first glance, I thought perhaps it was an announcement about how the store had pledged some of their supplies to the communities up north in their time of need. What a noble cause that would be, to sacrifice profits for the good of those in a situation many of us would hope to never find ourselves.

Here's what it actually says:
"To our dear customers...

Regarding Grocery Supplies effected by the North-Eastern Japan Pacific Earthquake.

We thank you shopping with us today. We'd like to inform you that as a result of the recent earthquake, some of our groceries will not be re-stocked on time. We kindly ask for your understanding and cooperation and we will pass along the information regarding their arrival as soon as possible."

So it seems my hope in humanity wasn't completely fulfilled. It's just a simple announcement that some of their goods weren't going to be arriving for a while. It did make me stop and think about what I really needed, about the daily "needs" I have and how important I think they are.

Over one hundred thousand people are homeless and in temporary living arrangements in one of the coldest regions of Japan. I don't think anybody would argue that when compared to a situation like that, a few dozen people in Okinawa can go without their yogurt for a few weeks.